involve logo home page
image map

In-volve has pioneered work with young people on drug related issues. Back in 1987 - the so called ‘Summer of Love’ - In-volve began life in East London as a project that knew it had to find a way to communicate with the youth of that generation who were using new drugs like XTC, and were not listening to the ‘just say no’ messages coming from government agencies.

As a result of direct research with young people, In-volve formed the Youth Awareness Programme in 1989. The first drugs agency designed by young people for young people. YAP projects lead the field by innovating new ways to reach, communicate, educate, and provide treatment for those affected by drug issues.

We made some mistakes, but they enabled us to learn and grow with YAP projects eventually becoming established across the South East of England. The YAP model has informed the thinking at a national policy level on how best to engage with young people on these issues.

We now have a wide range of other young people’s services across the country that appeal to them in a wide variety of ways. But the underlying principle remains the same. The reason why our services for young people are so successful is because we have never forgotten what it feels like to be one.


We make sure their voices are heard.


Young People’s services

Girls Face

In-volve  believes that to reach young people, you need to think like one